3 Tips for Working with Creatives When You Have an Engineering Mind
Yes, I have a relentless desire to understand how things work, troubleshoot problems and plan ahead like a chess player. But five years ago, when I decided to semi-retire from my life as a developer, I made the jump into a new role as Chief Operations Manager (VP of Operations, COO, you get the point) here at MurphyEpson. Now, I work with a team of passionate and creative thinkers who exceed our clients’ expectations every day, making our team proud and our clients even prouder.
However, as an engineer walking into a creative environment, I had a lot of knowledge to share, but also a lot to learn. We think differently. We plan differently. Yet we all have something extraordinary to bring to the table.
Here are my three biggest tips for working with creative minds:
- Get to know the visual thinkers
Adobe InDesign is not a software that I want to start learning at this stage in my career. And it’s a good thing (for everyone involved) that I don’t have to. Our designers have a good understanding of how to utilize the latest design tools to bring campaigns, branding and so much more to life. Engineering minds default to technical, not always understandable, items and your designers can share that technological information visually to make it relatable to the public.
- Distilling, crafting and editing is all part of the process
Our copywriters who specialize in digital advertising, public and media content creation work to share your most relevant and easy-to-follow content. Sometimes that means they distill your 50-slide, copy-heavy presentation into a slim 15 slides with guidance for visuals. These experts know how to craft a message and deliver it in a way that is meaningful and impactful to the desired audience. It’s important to trust their craft – and, after all, humans now have a shorter attention span than goldfish.
- The whole is greater than each of its parts
Together – as #teamME – we achieve success. Do we need creative, outside-of-the-box thinkers? Of course. Do we need hyper-organized and efficient communicators? No agency could function without them. Do we need analytical, engineering-minded folks like me? We wouldn’t be MurphyEpson without us. It’s our add-on. Our bonus. Our difference-maker. Always learn about others strengths but don’t lose sight of your own. A true skill set can be modified to apply in any setting.
Voted “Most Likely to Give Great Dad Advice,” by #teamME, Mark Keister is MurphyEpson’s skilled COO.
For more on the thoughts of our trusted team, check out our goals for October in last week’s Wednesday Weigh-in!