Wednesday Weigh-In: We <3 Columbus

­­June 14th is much more than just another hump day. It marks a holiday observed by the diverse and unified, electric and eclectic Midwesterners also known as the residents of Columbus. June 14th is “614 Day” and #teamME is celebrating by talking about our favorite things about our City.

 

Here’s a few of our favorite things about Cbus:

“Columbus feeds wanderlust-hungry humans. It offers endless places to go and things to see, wrapped up in bite-size neighborhoods. It’s one of the few cities that feel just as much like home as it does new and unknown.” – Angela, Account Executive + Social Strategist

“A culture of collaboration for the greater good. It’s the Columbus way!” – Marie, President + CEO

“Wow, there are so many. Its openness, Jeni’s ice cream, the parks, Northstar Cafe, the trails, the art scene. I could go on all day…” – Stephanie, Senior Account Executive

“The Ohio State University! – Leah, Art Director

“I love the Short North. So many restaurants and shops to choose from. I can park and make a day of it!” – Missi, Art Director

“From sunrise to sunset and coffee to cocktails, Columbus offers everything you need to make the most of your day. I always feel like there aren’t enough hours in the weekend to experience everything Columbus has to offer! Especially now that festival season is in full-swing.” – Rachel, Account Executive + Social Strategist

“Where do I start?! If I absolutely had to pick one thing (but seriously why would I ever want to) it would be the beautiful parks and greenspaces. There are so many, from tiny to immense and urban to suburban. And, there’s always a lot to do at them from rock climbing and trails to concerts and fitness classes. Or, just loungin’ of course!” – Mindy, Senior Project Manager

“I love that Columbus is a large metropolitan city with all the amenities, but still has a small-town feel.” – Nick, Assistant Project Manager + Planner

“There’s so much to do in Columbus, and it’s all so accessible. I love that I can be downtown in 20-25 minutes to enjoy dinner with husband. Or take a short drive to multiple different parks with my twins. Moving here from Chicago, the ease of getting around, and ability to experience the unique neighborhoods makes life in Columbus so much easier!” – Erin, Art Director

 

How do you celebrate 614 Day? Tag @murphyepson and tell us how you make the most of #lifeincbus. While you’re here, take time to get to know a little more about our team and the work we do. Or, “like” us on Facebook to stay in touch!

#teamME Lends a Paw for National Puppy Day

Is there anything better than a puppy? We’re convinced the answer is a firm “no.” And if your answer is anything but a firm “no,” we would love to have a thoughtful discussion with you over coffee on your thoughts. Because we need to get in on whatever you’re thinking.

Lucky for everyone on earth, today is National Puppy Day. This means that we get to celebrate our favorite wet-nosed, clumsy little fluff balls in all their puppy-breath scented glory. It’s also a day to help save orphaned puppies across the globe which is always a cause we can get behind.

To celebrate, #teamME donated items for the Capital Area Humane Society (CAHS) to show our appreciation for all they do for our furry friends. For over 130 years, CAHS has worked to combat animal cruelty, help animals in need and advocate for their safety and well-being. A few members of our team have adopted a pup from the CAHS and only return to work to praise how wonderful and knowledgeable their staff and volunteers are.

Find a way to lend a hand, a paw or your resources to your local humane society or shelter and celebrate National Puppy Day with the fur babies who matter most.

Learn more about the many ways you can donate to the CAHS here.

Dating is Pretty Much the Same as Finding the Right Workplace for You & Here’s Why

As college seniors prepare to turn their tassels and venture out into the wild, wild workplace, we wanted to shed a little light on the job search process, highlighting how dating is pretty much the same thing as finding the right professional environment. Because even though you may not have shined your pumps and polished your tie clip for an in-person interview, you’ve probably gone on a date that ended in either googly eyes or a pint of ice cream consumed on your kitchen floor (Speaking from a friend, of course.)

 

Here’s how you can boost your chance of finding a workplace you’ll love.

 

1. Is What You Hear What You Get?

Let’s face it … things get twisted through the grapevine. Even though your friends may think they’ve found your love match, it doesn’t always mean the chemistry is present. Similarly, it’s easy to get caught up in what you’ve heard about that big, flashy agency in the heart of downtown. It may seem like glitz and glam on Instagram. And your friend may love every second of it. But that doesn’t mean that it’s the best fit for you and what your priorities are.

On the contrary, if a workplace wasn’t the best fit for your mentor or friend, don’t count it out just yet. Ask for an informational interview, grab a cup of coffee and get a firsthand account from someone you aren’t directly connected to.

 

2. Do the Sparks Fly or Fizzle?

Whether it be a restaurant or a workplace, stay in tune with how you feel from the moment you walk in the room. Does the environment energize you? Comfort you? Confuse you? Are you greeted by a smiling face? Or no one at all?

None of these answers are better or worse than another; it just depends on what you’re looking to get out of it. Just as you’ve thought about the non-negotiables in someone you would like to be with, it’s important to think about your must-haves in the place you will spend most your time.

 

3. What Exactly Are Your Intentions Here?

If you don’t see your future aligning with your current crush’s, you probably won’t waste much time pursuing him or her. Along the same lines, if you don’t see room for growth at a prospective workplace, it may not be for you. Although it can be difficult to resist the first company who takes an interest in your skillset, keep in mind that it must always be a mutually beneficial relationship. You are interviewing an employer equally as much as they are interviewing you.

 

Not every workplace you fall in love with will work out flawlessly, but if you follow your heart and never settle for less than the perfect fit, you’ll have a pretty great shot at a match. Now start asking for informational interviews and perfecting your resume. Your glass slipper (or loafer or sneaker) awaits.

The Interns of #teamME!

MEET CAM HOUSEHOLDER

Welcome to #teamME! Tell us a little about yourself.

I am from Lewis Center, Ohio and currently attend The Ohio State University as a strategic communications major with a minor in legal foundations. I love to read and write as well as run, swim, and go on road trips with my housemates. My biggest loves are my two adorable puppies, Gunner and Oliver, my family, coffee and the Madewell blog.

 

OK, now it’s time for some rapid fire.

If you could have a cup of coffee with anyone, who would it be? Urban Meyer or Eleanor Roosevelt

What’s your spirit animal? A bird – when I was in elementary school my dream job was to be an ornithologist (bird scientist) at Cornell. Oh, how things change, but I still love how happy & resilient those little guys are.

What was your first email address? (Don’t be shy.) camohouse@hotmail.com because my dad used to call me Camouflage. It could’ve been a lot worse.

What was your first job? I was a lifeguard (AKA glorified janitor) and swim instructor at North Orange Pool.

What’s the next country you want to travel to? Italy to study abroad! * fingers crossed *

If you were a Crayola crayon, what would your name be? My all time favorite Crayola color is called Macaroni and Cheese and its this super happy yellow and the name says it all. They say you are what you eat, right?

Where did you go to college? THE Ohio State University (GO BUCKS)

 

Phew. What a doozy. Catch your breath and tell us what you do at MurphyEpson.

I help manage social media accounts for some of our clients and after that whatever anyone at the agency needs help with!

 

What do you do outside of work?

Outside of work most of my time is spent studying, working on the executive board of my sorority, running, swimming, playing flag football (poorly) and hanging out at any of the coffee houses in the Short North with my housemates and a pile of homework.

 

You’ve got one day in Columbus. What do you do?

Wow…only one day? Wake up early and run the Olentangy trail, then go to Misson Coffee House with a good book. Once I’ve OD’d on Carmel lattes, go to Tiger Tree for my shopping fix and hit Brassica for lunch. Of course I would have to squeeze in The Columbus Park of Roses and then dinner with my housemates at The Pearl.

 

What’s one piece of advice you would give to an agency newcomer?

Smile and don’t be afraid to be yourself (cliché I know). Everyone is here because they have something valuable to say.

 

Give us a note you’d like to end on.

Follow SADD on Twitter & Facebook and Go Bucks!

 


 

MEET COLIN CAVANAUGH

Welcome to #teamME! Tell us a little about yourself.

Hello! My name is Colin, and for the past few months I’ve been working as an intern for MurphyEpson. I am from Dublin, Ohio and I’ve been playing instruments such as the guitar, drums, and piano for half of my life, and I also enjoy writing stories and poetry. I have also been employed at Raising Cane’s Chicken Fingers for over three years, and I may or may not know how to make the sauce… but I digress.

 

OK, now it’s time for some rapid fire.

If you could have a cup of coffee with anyone, who would it be? I’d have to say Dave Grohl. I’m sure it’d be an awesome conversation, as I have plenty of questions for him. The man also drinks coffee like it’s water, so I’m confident we’d have more than one cup.

What’s your spirit animal? A dog. Dogs are the greatest blessing we as humans have and we should strive to pet each and every one.

What was your first job? I was a cashier at Cici’s Pizza.

What’s the next country you want to travel to? I’ve always wanted to travel Europe, and if I had to pick one country it’d be Ireland

If you were a Crayola crayon, what would your name be? Cerulean Blue; it’s the color of a clear blue sky on a nice day!

Where did you go to college? I did my first year at Ohio University, and I am currently enrolled at Columbus State with the intention of transferring to The Ohio State University next fall to pursue an English degree.

 

Phew. What a doozy. Catch your breath and tell us what you do at MurphyEpson.

I mostly do research for social media and blog posts and I have gotten my go at writing a few myself. I’ve done a range of work from designing graphics to coming up with slogans for clients. I also do other “intern-related” tasks that have helped me get my feet wet in an office setting.

 

What do you do outside of work?

I mostly write music or spend time with my girlfriend, friends or family. Going to concerts is one of my favorite things to do, and I love spending my time with animals and exploring the different parks and nature around Columbus.

 

You’ve got one day in Columbus. What do you do?

I’d start with a chicken and waffle breakfast at Hangover Easy, then I’d take my pick of Columbus’ many metro parks such as Highbanks, Rocky Fork or Glacier Ridge. After a few hours of exploration, I’d grab lunch from a Chipotle or Bibibop and head to a record store or a guitar shop. I’d then continue to shop at an Urban Outfitters before having dinner from any place that can serve up a good burger. Ideally I’d finish the night with a concert or a Blue Jackets game before going home to watch Netflix with a bowl (or 2) of ice cream.

 

What’s one piece of advice you would give to an agency newcomer?

It seems like a lot at first, and it can be, but one thing that I’ve learned is that a drink of water and a quick stretch can do your mind wonders. I try to write in the style that people like to read and I try to have fun with coming up with slogans. Don’t be afraid to voice your ideas or add your own touch to something!

 

Give us a note you’d like to end on.

“I’ve experienced great things, I’ve experienced great tragedies, I’ve done almost everything I could possibly ever imagine doing, but I just know that there’s more.” –Dave Grohl

 

Sweet! If you’d like to learn more about #teamME, catch up with our Swiss army knife of marketing, Angela DelBrocco!

The Worst Advice We’ve Ever Heard About Social Media

We all know that one person who travels once and becomes an expert on all things foreign. Or that one person who has a kid and becomes an instant expert on all things parenting. It’s slightly exhausting for all involved and can quickly lead to eye rolls and frustration.

That’s how social media specialists can feel when Aunt Viola or Cousin Lyle decides she or he is an expert on all things Facebook. So before you add Aunt Viola as an administrator on your Facebook Page, read on to hear the worst advice we’ve ever heard about social media.

“Hire an intern to handle it.”

Speak these words and watch every social media specialist cringe before your eyes. Although interns can be vital to the day-to-day operations of a business, and, in turn, a business can be vital to their learning, social media should not be something you hand off to the youngest member of your staff. Because social media is one of the newest elements of digital marketing, (or marketing in its entirety) many companies assume the newest members of their team should handle it. But social media specialists, like any occupation, have studied and trained on how to handle the digital voice of a company. Social media is an extension of your customer service and the public-facing aspect of a company – don’t handle it lightly.

“Sync your platforms so that when you post on Facebook, it automatically posts on all of them.”

This is the part of the scary movie when everyone’s screaming “don’t go in there!” But seriously, step away from the auto-post. Instagram loves hashtags. Eleven to be exact. But if you post eleven hashtags on Facebook, people will raise a brow. Not to mention, if the same person follows you on three platforms and they’ve seen your post once, they are going to breeze right through it on your other platforms. That’s why social media specialists frame one post differently across all networks. What works on Instagram – from the size of your photo to the length of your copy – will not work on Twitter.

“You have to join Snapchat.”

No. No, you don’t. You don’t need to join any networks that don’t target your desired audience or fall within your capabilities. If you don’t have the manpower (or womanpower!) to manage seven platforms, then don’t create a presence on seven platforms. Not to mention, new platforms are trending every few months. But if they don’t serve your mission or vision, they aren’t for you. If you only have a few hours a week to dedicate to social media, choose one or two platforms and rock them like it’s nobody’s business.

“Don’t worry so much about responding to messages or comments.”

Not only is Facebook watching – they time you from the message you receive to your first reply – your audience is, too. When someone comments or messages your platform, this is your chance to shine. Respond timely, concisely and thoroughly. All in all, consult the experts when it comes to social media. You don’t think twice about it when it comes to your personal health. So why risk it when it comes to the health of your brand?

 

Voted Most Likely to Cheer You Up in Under 140 Characters, Rachel Sharkey is our social media strategist by day and cake pop master by night.

While you’re here, we recommend you read 3 Tips for Working with Creatives When You Have an Engineering Mind.