The Worst Advice We’ve Ever Heard About Social Media

We all know that one person who travels once and becomes an expert on all things foreign. Or that one person who has a kid and becomes an instant expert on all things parenting. It’s slightly exhausting for all involved and can quickly lead to eye rolls and frustration.

That’s how social media specialists can feel when Aunt Viola or Cousin Lyle decides she or he is an expert on all things Facebook. So before you add Aunt Viola as an administrator on your Facebook Page, read on to hear the worst advice we’ve ever heard about social media.

“Hire an intern to handle it.”

Speak these words and watch every social media specialist cringe before your eyes. Although interns can be vital to the day-to-day operations of a business, and, in turn, a business can be vital to their learning, social media should not be something you hand off to the youngest member of your staff. Because social media is one of the newest elements of digital marketing, (or marketing in its entirety) many companies assume the newest members of their team should handle it. But social media specialists, like any occupation, have studied and trained on how to handle the digital voice of a company. Social media is an extension of your customer service and the public-facing aspect of a company – don’t handle it lightly.

“Sync your platforms so that when you post on Facebook, it automatically posts on all of them.”

This is the part of the scary movie when everyone’s screaming “don’t go in there!” But seriously, step away from the auto-post. Instagram loves hashtags. Eleven to be exact. But if you post eleven hashtags on Facebook, people will raise a brow. Not to mention, if the same person follows you on three platforms and they’ve seen your post once, they are going to breeze right through it on your other platforms. That’s why social media specialists frame one post differently across all networks. What works on Instagram – from the size of your photo to the length of your copy – will not work on Twitter.

“You have to join Snapchat.”

No. No, you don’t. You don’t need to join any networks that don’t target your desired audience or fall within your capabilities. If you don’t have the manpower (or womanpower!) to manage seven platforms, then don’t create a presence on seven platforms. Not to mention, new platforms are trending every few months. But if they don’t serve your mission or vision, they aren’t for you. If you only have a few hours a week to dedicate to social media, choose one or two platforms and rock them like it’s nobody’s business.

“Don’t worry so much about responding to messages or comments.”

Not only is Facebook watching – they time you from the message you receive to your first reply – your audience is, too. When someone comments or messages your platform, this is your chance to shine. Respond timely, concisely and thoroughly. All in all, consult the experts when it comes to social media. You don’t think twice about it when it comes to your personal health. So why risk it when it comes to the health of your brand?

 

Voted Most Likely to Cheer You Up in Under 140 Characters, Rachel Sharkey is our social media strategist by day and cake pop master by night.

While you’re here, we recommend you read 3 Tips for Working with Creatives When You Have an Engineering Mind.

3 Tips for Working with Creatives When You Have an Engineering Mind

Yes, I have a relentless desire to understand how things work, troubleshoot problems and plan ahead like a chess player. But five years ago, when I decided to semi-retire from my life as a developer, I made the jump into a new role as Chief Operations Manager (VP of Operations, COO, you get the point) here at MurphyEpson. Now, I work with a team of passionate and creative thinkers who exceed our clients’ expectations every day, making our team proud and our clients even prouder.

However, as an engineer walking into a creative environment, I had a lot of knowledge to share, but also a lot to learn. We think differently. We plan differently. Yet we all have something extraordinary to bring to the table.

 

Here are my three biggest tips for working with creative minds:

  1. Get to know the visual thinkers
    Adobe InDesign is not a software that I want to start learning at this stage in my career. And it’s a good thing (for everyone involved) that I don’t have to. Our designers have a good understanding of how to utilize the latest design tools to bring campaigns, branding and so much more to life. Engineering minds default to technical, not always understandable, items and your designers can share that technological information visually to make it relatable to the public.
  2. Distilling, crafting and editing is all part of the process
    Our copywriters who specialize in digital advertising, public and media content creation work to share your most relevant and easy-to-follow content. Sometimes that means they distill your 50-slide, copy-heavy presentation into a slim 15 slides with guidance for visuals. These experts know how to craft a message and deliver it in a way that is meaningful and impactful to the desired audience. It’s important to trust their craft – and, after all, humans now have a shorter attention span than goldfish.
  3. The whole is greater than each of its parts
    Together – as #teamME – we achieve success. Do we need creative, outside-of-the-box thinkers? Of course. Do we need hyper-organized and efficient communicators? No agency could function without them. Do we need analytical, engineering-minded folks like me? We wouldn’t be MurphyEpson without us. It’s our add-on. Our bonus. Our difference-maker. Always learn about others strengths but don’t lose sight of your own. A true skill set can be modified to apply in any setting.

 

Voted “Most Likely to Give Great Dad Advice,” by #teamME, Mark Keister is MurphyEpson’s skilled COO.

For more on the thoughts of our trusted team, check out our goals for October in last week’s Wednesday Weigh-in!

 

Wednesday Weigh-In: New Month, New Musings

We’ve heard the saying before: “new year, new me.” It’s verging on cliché and has created a flurry of memes that mock it to a pulp.

Often we forget that each month, week and day bring an opportunity to start fresh to some capacity. So, #teamME took the opportunity to set one small goal for the upcoming month of fall foliage, OSU tailgating and fun-size candy bars. (Which, by the way, have you ever thought of how many fun-size candy bars one must eat before it’s no longer fun?) Without further ado, here is this week’s question:

What is one goal you would like to accomplish in the month of October?

Erin: To carve pumpkins, for the first time, with my two lil’ pumpkins. And then bake and eat all the yummy pumpkin seeds!

Marie: Get our new clients off to a strong, solid start.

Mark: Clean my desk!

Nick: I hope to create a standard project file structure for use in keeping ourselves organized.

Rachel: Discover new, innovative content ideas for social accounts and find a Halloween costume my dog will actually keep on.

Elizabeth: I would like to help the triplets make wise decisions about their college selection(s) for next year.

Stephanie: Procrastinate less.

Leah: Visit with family and friends in Circleville at the Pumpkin Show and eat as many pumpkin-flavored foods as possible.

Missi: To not eat all of the Halloween candy I bought before handing it out to the trick-or-treaters.

Colin: A goal that I’d like to accomplish this October is to rethink our organization of office supplies and how/when we order them.

Jeanna: For October, I would like to write my next day’s to-do list at 5pm each afternoon and host at least one dinner for friends – backyard bonfire included!

Angela: In October, I’d like to go to as many pumpkin patches possible, drink as much hot apple cider as I can and sign-up for a seminar aimed to advance my presentation and speaking skills.

 

Learn more about the wonderful people behind MurphyEpson or read about our Graeters-Loving, Buckeye-Cheering Planner, Nick!

Meet Our Graeters-Loving, Buckeye-Cheering Planner, Nick!

Name: Nick Hoffman
Title: Assistant Project Manager + Planner

 

Welcome to #teamME! Tell us a little about yourself.

I originally hail from Napoleon, Ohio and attended the Ohio State University with degrees in both Geography (B.A.) and City and Regional Planning (M.C.R.P.). While in graduate school, I held an internship at the Ohio Department of Transportation and following graduation, I decided to permanently relocate to the Columbus area. For the past 12 years I’ve been employed by the civil engineering firm M•E Companies/IBI Group in Westerville as a professional planner (American Institute of Certified Planners).

 

OK, now it’s time for some rapid fire.

If you could have a cup of coffee with anyone, who would it be? Tea with Pope Francis

What’s your spirit animal? Walrus

What was your first job? Wendy’s

What’s the next country you want to travel to? Italy (Or anywhere in Europe)

If you were a Crayola crayon, what would your name be? Fuzzy Wuzzy

Where did you go to college? The Ohio State University (2002, 2004)

 

Phew. What a doozy. Catch your breath and tell us what you do at MurphyEpson.

I coordinate a range of public involvement projects and manage client accounts.

 

What do you do outside of work?

I love to read, bake, dabble in graphic arts, cheer on the Buckeyes and spend time with my friends and their children (many of whom refer to me as ‘uncle’ Nick). My ‘other job’ involves volunteering at my parish (Church of the Resurrection) in New Albany, Ohio, with our high school Confirmation and youth ministry programs, overnight retreats, bible studies and other activities.

 

MurphyEpson has cultivated quite the culture of philanthropy. What’s your favorite way to give back to the community?

Every summer in July I volunteer with a faith-based program called ‘Blest Week Ever.’ This five-day service program involves leading area high school students to serve those in need (within inner-city Columbus) at soup kitchens, homeless shelters, food pantries, day camps, nursing homes and other social service agencies.

 

You’ve got one day in Columbus. What do you do?

If attending an OSU football game and tailgate is off the table, I’d want to stop by the Franklin Park Conservatory, grab some lunch at Tommy’s or Adriatico’s Pizza, stroll through OSU’s campus, stop by Graeter’s for some mint-chip ice cream, do some shopping at Easton and finish up with dinner at Cap City Diner.

 

What’s one piece of advice you would give to an agency newcomer?

Sometimes your workload may seem daunting, but take a breath and focus on one task at a time. I call this the ‘command and conquer’ technique.

 

Give us a note you’d like to end on.

“All we have to decide is what to do with the time that is given us.”
J.R.R. Tolkien

 

Awesome! To learn more about Nick, connect with him on LinkedIn!

Welcome Home

When you walk into MurphyEpson, we hope you’ll feel right at home. The first thing you’ll see is our bar and kitchen, front and center. Why? It’s where we break bread together. It’s where we’ll pour you a cup of coffee or grab you a bottle of water. And okay, a beer or a glass of wine every now and then. Because to us, MurphyEpson is home in more ways than one. It is the place where we foster a unique culture you won’t find anywhere else. It is the place where creativity thrives. It is home to big ideas, open minds and well-oiled machines.

Sure, we spend a lot of time here, so it has to be comfortable, right? But MurphyEpson is so much more than a place, or a late night deadline. It is the idea that we are a part of something bigger than just ourselves. A place where we bring innovative ideas to the world, and bring people together to accomplish great things.

MurphyEpson has more than 25 years of deep connections in Columbus combined with a national perspective working on high profile initiatives across the U.S. We are consistently ranked in the top 20 advertising and PR firms in Columbus Business First.

However, MurphyEpson knows it is our team that brings clients back. We’re down-to-earth with a ferocious work ethic and abounding network. #TeamME includes senior strategists with hard-earned wisdom intermixed with millennials with a fresh perspective. Each person brings individual skillsets, connected by character, integrity and energy that keep us whole.

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