Wednesday Weigh-In: We <3 Columbus

­­June 14th is much more than just another hump day. It marks a holiday observed by the diverse and unified, electric and eclectic Midwesterners also known as the residents of Columbus. June 14th is “614 Day” and #teamME is celebrating by talking about our favorite things about our City.

 

Here’s a few of our favorite things about Cbus:

“Columbus feeds wanderlust-hungry humans. It offers endless places to go and things to see, wrapped up in bite-size neighborhoods. It’s one of the few cities that feel just as much like home as it does new and unknown.” – Angela, Account Executive + Social Strategist

“A culture of collaboration for the greater good. It’s the Columbus way!” – Marie, President + CEO

“Wow, there are so many. Its openness, Jeni’s ice cream, the parks, Northstar Cafe, the trails, the art scene. I could go on all day…” – Stephanie, Senior Account Executive

“The Ohio State University! – Leah, Art Director

“I love the Short North. So many restaurants and shops to choose from. I can park and make a day of it!” – Missi, Art Director

“From sunrise to sunset and coffee to cocktails, Columbus offers everything you need to make the most of your day. I always feel like there aren’t enough hours in the weekend to experience everything Columbus has to offer! Especially now that festival season is in full-swing.” – Rachel, Account Executive + Social Strategist

“Where do I start?! If I absolutely had to pick one thing (but seriously why would I ever want to) it would be the beautiful parks and greenspaces. There are so many, from tiny to immense and urban to suburban. And, there’s always a lot to do at them from rock climbing and trails to concerts and fitness classes. Or, just loungin’ of course!” – Mindy, Senior Project Manager

“I love that Columbus is a large metropolitan city with all the amenities, but still has a small-town feel.” – Nick, Assistant Project Manager + Planner

“There’s so much to do in Columbus, and it’s all so accessible. I love that I can be downtown in 20-25 minutes to enjoy dinner with husband. Or take a short drive to multiple different parks with my twins. Moving here from Chicago, the ease of getting around, and ability to experience the unique neighborhoods makes life in Columbus so much easier!” – Erin, Art Director

 

How do you celebrate 614 Day? Tag @murphyepson and tell us how you make the most of #lifeincbus. While you’re here, take time to get to know a little more about our team and the work we do. Or, “like” us on Facebook to stay in touch!

Meet Our Homerun-Hitting Summer Intern, Tim!

Welcome to #teamME! Tell us a little about yourself.

What’s up! I am from Westerville, Ohio and am about to embark on my senior year at Wittenberg University as a Communication major with a minor in Psychology. I love sports, especially baseball. At Wittenberg, I am a two-year captain of the baseball team and have been the starting first basemen since my freshman year. Other than sports, I like to spend my time with friends and family taking trips, eating at good restaurants and visiting cool places around Columbus that usually end up highlighted on my social media.

 

OK, now it’s time for some rapid fire. 

If you could have a cup of coffee with anyone, who would it be? Larry Page and Sergey Brin – I feel like they could throw some great advice my way.

What’s your spirit animal? A Bear – They’re big and powerful, but more so because I’ve always been envious of their hibernation!

What was your first email address? (Don’t be shy.) timtim10x32@aol.com; I still have junk mail sent to it…

What was your first job? I did pool maintenance for Annehurst Pool of Westerville. Nothing like the smell of chlorine to wake you up in the morning!

What’s the next country you want to travel to? China – to explore their culture.

If you were a Crayola crayon, what would your name be? I would have to go with Mango Tango because I like to have a good time.

Where do you go to college? I attend Wittenberg University in Springfield, Ohio. Tiger Up! I’m a huge OSU fan as well.

 

Phew. What a doozy. Catch your breath and tell us what you do at MurphyEpson.
I try to get involved in a little bit of everything. From sitting in on brand positioning meetings for specific accounts to data entry for metrics, I’m trying to experience the whole gamut of the company all while being a help to anyone who needs it!

 

What do you do outside of work?
Before anything else, I try to spend as much time as I can hanging out and going fun places with my friends and family. Whether that’s sitting on the back porch having a good conversation to going to a game or concert, I try to fill my time with enjoyment. I’m also really big on trying new restaurants (no preference on types of food, I like everything). Other than that, I play baseball for a college summer league here in Central Ohio.

 

You’ve got one day in Columbus. What do you do?
Breakfast at Jack and Benny’s with a couple friends is a must to start the day. Then we would take our talents to Goodale Park for a couple games of whiffle ball. After playing for a while, we would snag some tacos at Balboa on Grandview Ave. Then, before dinner, we would run over to Sole Classics for some new kicks and then end the night with a Dime-a-Dog night dinner at Huntington Park for some Clippers baseball action.

 

What’s one piece of advice you would give to an agency newcomer?
Be open to take on tasks that you may be unfamiliar with and ask a ton of questions; there isn’t anyone here that doesn’t want to help out and you can learn something from everyone!

 

Give us a note you’d like to end on.
“You’re never wrong to do the right thing.” – Mark Twain

 

That’s all for now! To learn more about #teamME, click here.

Client Missions Turned Personal Passions

Here at MurphyEpson world headquarters, we’re pretty passionate about walking, bicycling and busing (AKA active transportation). Just ask any one of us, really. Because making our communities safer, healthier and smiley-er is our passion.

May is Bike Month, also known as the most wonderful time of the year. (Except of course for National Walking Day, International Bike to School Day and International Walk to School Day… but I digress.) Let us “walk” you through the “why” behind our passion.

While walking and bicycling are great ways to exercise, travel to familiar places, explore new places and stay (or get) healthier, (bonus points for walking or riding to the bus stop) the biggest benefit to walkers or bicyclists is how much fun it can be.

Whether you’re enjoying quality time catching up with a friend or learning new ways to get around town, it’s fun and much less stressful than sitting in traffic. There is also a ton of medical research showing that bicycling and other forms of active transportation improve your health – physically and mentally (British Medical Journal, 2017). And anything that we can do to de-stress is an ah-ma-zing thing in our book.

Kids benefit from some exercise before school, too. That’s why programs like Safe Routes to School with its “walking school buses” and “bike trains” are so popular and effective. Kids enjoy the opportunity to get outdoors, spend time with friends and work off some of that early morning energy.

And, if you still don’t understand the reasoning behind our passion, the US Surgeon General issued a Call to Action in 2015 to encourage more Americans to get walking and incorporate active transportation into daily routines.

Now that you know the secret sauce, join us! Channel your inner Freddy Mercury and sing along,

“I want to ride my bicycle, I want to ride my bike!”

The New Urban Crisis

Nick Hoffman, a member of #teamME, Recently attended a captivating lecture on the new urban crisis and the disparities that threaten our cities through the Ohio State University’s Discovery Themes Lecture Program. The guest lecturer, Richard Florida, presented a glimpse of his research and findings in his new book, titled The New Urban Crisis, followed by a post-lecture panel. Florida is currently a professor at the University of Toronto, senior editor at the Atlantic, best-selling author, and former Ohio State faculty member.

The new urban crisis interests MurphyEpson because much of our work is with cities and, like our clients, we are devoted to bringing people together to make improvements for the greater good. Keep reading to hear a recap of the event through the lens of Assistant Project Manager + Planner, Nick Hoffman.

 

The Old Urban Crisis

Florida explained that the urban crisis of the 1960’s and 70’s in the United States centered on the deindustrialization of our economy and years of expansion and flight of whites and affluent into the suburbs. The economic changes, loss of industry and people left a hole in our cities. This model has come to be known as the “hole in the donut”. The missing center within our cities led to the loss of revenue, manpower, and services; not to mention an increase in social issues like crime, violence, drug addiction, teen pregnancy, and infant mortality. It has taken time for many of our successful cities to adjust and refocus their strategy; though some cities still haven’t rebounded, and many will never be what they once were.

 

The New Urban Crisis

The increase of inequality and rising housing prices are two key issues that still trouble our cities. These issues are coupled today with the gentrification of our cities, increased income segregation, and the disappearance of the middle-class and middle-class neighborhoods. The new urban crisis is also affected by the concentration of high tech development in specific areas of our cities (creating winners and loser neighborhoods), and an increase in poverty and other social issues in the suburbs. This crisis is only exacerbated, as Florida points out, as our nation has also become polarized, snapping back and forth between different philosophies and agendas every four to eight years.

 

5 Dimensions of the New Urban Crisis

Florida states that there are five key dimensions that contribute to the New Urban Crisis:

  • Growing Economic Gap between Superstar Cities and Other Cities. A small handful of cities contain a disproportionate share of the innovative industries, high tech start-ups, and talent which creates inequality.
  • Crisis of Success. While superstar cities thrive they also experience a series of set-backs which include unaffordable housing prices for blue-collar, and service workers.
  • Disappearing Middle-Class. One of the widest-felt issues of the growing inequality in cities surrounds the disappearance of the middle-class and middle-class neighborhoods. Between “1970 to 2012, families living in middle-class neighborhoods declined from 65 to 40 percent.”
  • Suburban Poverty. Today’s suburbs are much different than those in the 1960’s and 70’s; today there are more poor people in the suburbs than there are in cities – 17 million versus 13.5 million.”
  • Urbanization in the Developing World. While thousands flock to urbanized areas in developing countries, they do not enjoy the same standards of living compared to the developed world.

 

Ohio Mayors Weigh In

Florida then facilitated a panel discussion with Columbus Mayor Andrew Ginther, Findlay Mayor Lydia Mihalik, and former Youngstown Mayor and Obama administration official Jay Williams. The discussion centered on the issues Ohio cities face, and what they are doing to combat this urban crisis.

Mayor Ginther discussed how the Smart Columbus initiative is helping to tackle some of these issues and generally becoming more inclusive in decision-making. He discussed the use of new technologies in trying to make citizens’ lives better, specifically through more reliable transportation and workforce development, with a focus on ladders of opportunity for those neighborhoods in poverty. Mayor Mihalik echoed the fact that transportation is also key in smaller cities like Findlay, since 50% of the workforce commutes from outside the county. She recognizes that the industrial jobs are not coming back and development is needed to transform the business and landscape to match the hip urban areas that people today desire. Former Mayor Williams stated that cities like Youngstown need to redefine themselves. There is a physiological effect on citizens as they wait for their city to take off again like parts of Columbus and Cleveland have. Williams said the key is managing the shrinkage and applying new strategies at the neighborhood level.

Florida then discussed how we, as a society, really are dependent on each other. He asked former Mayor Williams, a recent Obama administration official, “is there any hope in Washington D.C. that we can work together?” Williams replied that “there is hope, but there isn’t a one size fits all fix. There are many different places and economical situations facing these communities but all have the same aspirations.”

Mihalik said it all starts with the mayoral ticket (having strong and knowledgeable leaders), power at the local level (compared to the state and federal level), and toning down the pollical rhetoric. Ginther also discussed a disconnect between the federal and local and state levels, and reiterated that all neighborhoods need to have an equal footing. Ginther also emphasized there is a need to invest in opportunities through private-public partnerships, affordable housing, education, transit, and focusing on children from birth to age five.

 

Overcoming the Crisis

Florida hinted at seven action items in adverting this urban crisis. These strategies include building tax reforms, investing in infrastructure, investing in affordable housing, expanding the middle class, investing in people through job training, engaging in global efforts of emerging world urban areas, and empowering communities and local leaders.

Florida’s overall solution surrounded a theme of “urbanism for all”. He urged for stronger collaboration between cities and regions, because we are connected regionally and work better together. Our country needs to take a hard look in the mirror; yes we are divided now, but both sides need to recognize that we are different. To solve this crisis, we need to set aside our political, cultural, racial, societal, and religious differences and work together.

Finally, I leave you with a quote at the beginning of Florida’s The New Urban Crisis that resonates with our work at MurphyEpson to bring everyone to the table to design urban improvements:

Cities have the capability of providing something for everyone, only because, and only when, they are created for everyone.

– Jane Jacobs, The Life and Death of Great American Cities

 Nick Hoffman is our chocolate-loving, Buckeye-cheering, Assistant Project Manager and urban planner. If you live in Columbus and like Raising Canes or Chipotle, you may have seen him standing in line.

Wednesday Weigh-In: April Fools’ Day Shenanigans & Stuff

If you can’t laugh at yourself and the silly curveballs life throws your way, you’re doing it wrong. It’s a cornerstone characteristic in marketing agency pros because every single day has its own set of unique challenges and changes. Don’t get us wrong, we are suckers for random acts of kindness (especially when it comes to helping save the puppies) but we can appreciate some April Fools’ Day humor just as much as the next prankster.

Without further ado, here are our favorite pranks, publications and foolish moments related to April Fools’ Day.

 

Leah: My husband’s birthday is on April Fools’ Day and no one believes him when he says it’s his birthday.

Missi: I love the show “The Office.” Jim always played the best pranks on Dwight. My favorite was when he put his stapler in Jell-O! Classic, but still hilarious.

Rachel: I was quite possibly the most gullible child to walk the earth circa 1998. My two older sisters who thought they were fluent in French convinced me to go around the neighborhood and knock on our neighbors’ doors saying “Bonjour! Je m’appelle ‘chien.’” I later found out it meant “Hello, my name is ‘dog.’” #LittleSisterLife

Stephanie: Hmmmm. I think the radio DJ faking an on-air heart attack was probably the best prank I’ve listened to.

Angela: When I was twelve, I tried to prank my mother (I know, I know, bad idea). I put a rubber band around the handle of the kitchen sink’s hose and when she went to get herself a glass a water, she got a shower instead. We had a good laugh! But I’m still sleeping with one eye open. Payback must be coming soon, right?

Nick: When I was five years old I told my Dad his shoe was untied. He looked down at his shoe and it was still tied. I shouted “April Fools!”

Cam: My graduating class put alarm clocks in our lockers and set them for 12pm-2pm so that alarms would go off in our school’s hallway every 15 minutes!

Marie: The Onion always nails it!

Mindy: A couple of coworkers I used to know would routinely take turns swapping out keyboard letters when the other was away for vacation or work. I sat in between them so every so often I’d get to hear “Dammit Teresa!” or “Dammit Ron!”

Erin: My husband and I were both design majors at OU (Go Bobcats!!), and we would stay up really late in the design lab working on projects. If I would step out for a minute, he would take a screen grab of my desktop and make it my background image. I would panic, thinking my computer was broken when I couldn’t click on anything. I would turn around and he would be laughing. You’d think I’d learn, but it literally got me EVERY time.

 

May the odds be ever in your favor this April Fools’ Day.

From the #teamME CEO: Our International Women’s Day Checklist

Happy International Women’s Day! Crank up your favorite power anthem and do a happy dance for the women who have come before you. Then, join me in celebrating the women who push boundaries, make their marks and shatter the glass ceiling.

This year’s theme, #BeBoldForChange, calls for all to work toward a more gender-inclusive world. However, unless we know tangible ways to make progress, this theme is merely a mantra. So, make it your goal this week to check off a few of the following boxes and inch our world closer to gender equality.

  • Pay it forward. So many great women mentored me. Take a half hour and mentor the young women who will follow you.
  • Ask for a pay raise. Some studies show women don’t make as much as men because they aren’t as assertive in asking for more money.
  • Take risks. Don’t wait for others to give you permission to do what you know is right for you.
  • Raise your voice. Women won the right to vote because they kept demanding it. Live up to their example and be a force for positive change.
  • Pitch a big tent. Instead of focusing on being left outside the tent, bring everyone in with you: women, men, young, old, rich, poor, a rainbow of nationalities. Pursue equality by being equitable.
  • Create your own path. Are you frustrated by the glass ceiling? Smash it and create your own business.
  • Prepare for Takeoff: Launch or fund a women-focused scholarship — especially in STEM education and careers. Here’s one of my favorites: wtsinternational.org/assets/59/22/2016_Molitoris_Application.pdf
  • Inspire others: Share one of the International Women’s Day videos on social media.

Do your part. Pull your weight. Get it done.

 

And keep this quote top of mind:

“Here’s to strong women. May we know them. May we be them. May we raise them.”

— Unknown

 

Deemed the “fearless leader” of #teamME, Marie has a way of translating technical jargon into language we can all understand. Also, she rocked colored pantsuits far before they were trendy. Click here to read more from Marie and her business approach and #teamME philosophy.

Random Acts of Kindness Aren’t Just for Your BFF Anymore

The holidays are over, motivation from New Year’s Resolutions has expired and all of our anticipation is focused on a beach vacation; which is all the more reason to slow down and take some time to make those around you feel special.

Enter: Random Acts of Kindness Week.

We challenged #teamME to do something nice for someone in their lives; whether it’s in the office, at home, at the gym, in line at the coffee shop, you name it. Some bought flowers for the office to enjoy, and others brought enough snacks to keep us well-fed for weeks. Marie, our fearless leader and CEO, was the proud recipient of a sleep mask for the beauty rest she deserves, Jeanna, account manager here at #teamME, received flower seeds to get her green thumb moving and our trendy social media strategist, Angela, was gifted a tiny, crocheted cactus so she finally has a plant she loves so much, without the worry of killing it. (Hey, we all can’t be great at everything.)

“RAKs” are so beneficial in building, not just personal relationships (who doesn’t want to be on the receiving end of kindness?), but also business/consumer relations; so much so that companies have increasingly adopted RAKs into their marketing strategies and public relations efforts. A few of my favorites include:

  • Panera Bread’s program, “Panera Cares,” a pay-what-you-can café at certain locations
  • AirB&B giving 100,000 costumers $10 to do a “unique act of kindness” for their #OneLessStranger campaign
  • Marks & Spencer making it snow on Christmas in Southern England where they rarely see snow
  • McDonalds starting its “Pay with Lovin” campaign which allowed random costumers across America to pay in acts of kindness, like a call to Mom

Random Acts of Kindness campaigns famously generate a lot of attention and profit for brands. Millennials are especially more concerned with what a brand stands for. Brands like TOMS, Love Your Melon and Warby Parker — all are booming in business due to their charitable efforts. Just like we want to keep the friend around who actively makes us feel appreciated, audiences want to keep the brand around that either makes them feel appreciated or makes them feel like they’re doing something good.

This might not work with every brand, business or campaign goal, but trying to incorporate more kindness is the type of marketing the world needs more of.

 


Cam Householder is a Sophomore at The Ohio State University majoring in Strategic Communications and Pre-Business. Cam has interned for #teamME for a year and never ceases to be a light in the office. (And she has some of the most beautiful calligraphy skills this side of the Mississippi.)

To Rebrand or to Refresh?

That is the question. Now, let’s talk about the difference between the two.

A refreshed brand should remain a visual connection to the original brand, but dive deeper into the audience, voice, and products. The reason behind a refresh shouldn’t be to keep up with current design trends. It’s more than updating colors and shapes within a logo. It should elevate the brand, while holding true to that brand’s core identity and character. A refresh is appropriate when you want to retain the brand’s values, but open up opportunities to other aspects of business or outreach.

  • Google is great example of a brand refresh. In 2015, Google revamped their brand, giving it a modern look that spoke to its evolving audience. The 1999 serif font was old looking, disproportionate and something that no longer represented such a cutting edge and exciting brand. The Google logo has always been clean, friendly, and approachable. They wanted to retain those characteristics, by keeping the tilt in their “e” and multi-colored quirkiness. However, they needed to bring the mark into the 20th century. The new round, sans serif letterforms show movement and evolution, something that’s at the core of Google’s brand.

 

A rebrand is a more drastic change. It’s a halt in the current brand, a complete redesign of what the brand stands for and how it is represented. You will lose any brand equity and loyalty that you currently have, with the hopes of creating a better, stronger brand. A surprising factor to some, is that you can keep the logo, and still redefine the entire brand with messaging, imagery, and delivery. I will add that it requires a bigger budget and a longer timeline. It is the right decision though when your brand is no longer able to survive as it is.

  • Apple is an example of a successful rebrand that didn’t drastically modify its logo. In the early 1990’s Apple was suffering from low sales, low customer interest, and tons of competition. It didn’t stand out in the market place, because the brand itself didn’t stand for anything unique. When Steve Jobs took back over the company in 1997, he focused on a minimalistic and modern approach, and a series of marketing campaigns that focused on user experience instead of products or purchases. At the time, technology was typically a man’s interest and fashion was women’s. But he combined the two by creating beautiful and imaginative products, packaging, and advertising. Apple was able to create a diverse customer base and show the world that it was not just a computer company, but a product innovator.

 

 

So now you might be thinking, I need a rebrand or refresh too. You don’t have to be Google or Apple to make a large impact on your audience. Think broader about your brand and how it affects your public appearance, outreach, or profitability.

Here at MurphyEpson, helping clients think through this process and identify the best route to elevate their brand is our expertise. Contact us to start the conversation and bring your brand into the new year.

Top Reasons Transit Was King at CES 2017

Each year, the Consumer Electronics Show (CES) proves to be a major stage for unveiling the latest innovation, gadgets, gizmos and all the things that make the geekiest among us, well, geek out! CES 2017 proved no different, but this time around it had an extra tug on the heart strings of #teamME because of all the talk of a topic near and dear to our world – transit and the technology circling the industry. Technology, like connected and autonomous vehicles (yes, these two are indeed different from one another, but that’s for another day).

 

But it’s also more than that.

  • Technology betters the day of an expectant mother who gets to her prenatal appointment because an integrated transportation data system brought together appointment scheduling and route planning to get her to her doctor.
  • It saves a life when a connected vehicle senses and communicates to the driver about the hazards around them.
  • It raises up the underserved by giving a worker the chance to easily connect with buses, ridesharing services and rapid transit options to safely and reliably get to a job.
  • It gets essential cargo to those that need it most when two semi-trucks connected through technology platoon to move goods more efficiently.

 

In other words, in addition to how we move, it’s why we move. And, what will move a community forward.

This philosophy is why Columbus won the U.S. Department of Transportation Smart City Challenge. Columbus bested 77 other destinations for the opportunity to build an intelligent transportation system like none other in America.

It’s a concept a lot of the major auto manufacturers are taking note of in a big way. Honda – which has its North American hub in the Columbus Region – announced in 2016 its participation in the Smart Columbus project, and then expanded on that announcement at CES 2017 as it unveiled plans for a new Cooperative Mobility Ecosystem. Sure, the system’s goals include congestion reduction and the efficient movement of vehicles, but it all boils down to a theme that resonated at CES 2017: Products that make people happier can both create joy and empower them to better lives every day.

Now, that’s a concept #teamME can get behind!

The Interns of #teamME!

MEET CAM HOUSEHOLDER

Welcome to #teamME! Tell us a little about yourself.

I am from Lewis Center, Ohio and currently attend The Ohio State University as a strategic communications major with a minor in legal foundations. I love to read and write as well as run, swim, and go on road trips with my housemates. My biggest loves are my two adorable puppies, Gunner and Oliver, my family, coffee and the Madewell blog.

 

OK, now it’s time for some rapid fire.

If you could have a cup of coffee with anyone, who would it be? Urban Meyer or Eleanor Roosevelt

What’s your spirit animal? A bird – when I was in elementary school my dream job was to be an ornithologist (bird scientist) at Cornell. Oh, how things change, but I still love how happy & resilient those little guys are.

What was your first email address? (Don’t be shy.) camohouse@hotmail.com because my dad used to call me Camouflage. It could’ve been a lot worse.

What was your first job? I was a lifeguard (AKA glorified janitor) and swim instructor at North Orange Pool.

What’s the next country you want to travel to? Italy to study abroad! * fingers crossed *

If you were a Crayola crayon, what would your name be? My all time favorite Crayola color is called Macaroni and Cheese and its this super happy yellow and the name says it all. They say you are what you eat, right?

Where did you go to college? THE Ohio State University (GO BUCKS)

 

Phew. What a doozy. Catch your breath and tell us what you do at MurphyEpson.

I help manage social media accounts for some of our clients and after that whatever anyone at the agency needs help with!

 

What do you do outside of work?

Outside of work most of my time is spent studying, working on the executive board of my sorority, running, swimming, playing flag football (poorly) and hanging out at any of the coffee houses in the Short North with my housemates and a pile of homework.

 

You’ve got one day in Columbus. What do you do?

Wow…only one day? Wake up early and run the Olentangy trail, then go to Misson Coffee House with a good book. Once I’ve OD’d on Carmel lattes, go to Tiger Tree for my shopping fix and hit Brassica for lunch. Of course I would have to squeeze in The Columbus Park of Roses and then dinner with my housemates at The Pearl.

 

What’s one piece of advice you would give to an agency newcomer?

Smile and don’t be afraid to be yourself (cliché I know). Everyone is here because they have something valuable to say.

 

Give us a note you’d like to end on.

Follow SADD on Twitter & Facebook and Go Bucks!

 


 

MEET COLIN CAVANAUGH

Welcome to #teamME! Tell us a little about yourself.

Hello! My name is Colin, and for the past few months I’ve been working as an intern for MurphyEpson. I am from Dublin, Ohio and I’ve been playing instruments such as the guitar, drums, and piano for half of my life, and I also enjoy writing stories and poetry. I have also been employed at Raising Cane’s Chicken Fingers for over three years, and I may or may not know how to make the sauce… but I digress.

 

OK, now it’s time for some rapid fire.

If you could have a cup of coffee with anyone, who would it be? I’d have to say Dave Grohl. I’m sure it’d be an awesome conversation, as I have plenty of questions for him. The man also drinks coffee like it’s water, so I’m confident we’d have more than one cup.

What’s your spirit animal? A dog. Dogs are the greatest blessing we as humans have and we should strive to pet each and every one.

What was your first job? I was a cashier at Cici’s Pizza.

What’s the next country you want to travel to? I’ve always wanted to travel Europe, and if I had to pick one country it’d be Ireland

If you were a Crayola crayon, what would your name be? Cerulean Blue; it’s the color of a clear blue sky on a nice day!

Where did you go to college? I did my first year at Ohio University, and I am currently enrolled at Columbus State with the intention of transferring to The Ohio State University next fall to pursue an English degree.

 

Phew. What a doozy. Catch your breath and tell us what you do at MurphyEpson.

I mostly do research for social media and blog posts and I have gotten my go at writing a few myself. I’ve done a range of work from designing graphics to coming up with slogans for clients. I also do other “intern-related” tasks that have helped me get my feet wet in an office setting.

 

What do you do outside of work?

I mostly write music or spend time with my girlfriend, friends or family. Going to concerts is one of my favorite things to do, and I love spending my time with animals and exploring the different parks and nature around Columbus.

 

You’ve got one day in Columbus. What do you do?

I’d start with a chicken and waffle breakfast at Hangover Easy, then I’d take my pick of Columbus’ many metro parks such as Highbanks, Rocky Fork or Glacier Ridge. After a few hours of exploration, I’d grab lunch from a Chipotle or Bibibop and head to a record store or a guitar shop. I’d then continue to shop at an Urban Outfitters before having dinner from any place that can serve up a good burger. Ideally I’d finish the night with a concert or a Blue Jackets game before going home to watch Netflix with a bowl (or 2) of ice cream.

 

What’s one piece of advice you would give to an agency newcomer?

It seems like a lot at first, and it can be, but one thing that I’ve learned is that a drink of water and a quick stretch can do your mind wonders. I try to write in the style that people like to read and I try to have fun with coming up with slogans. Don’t be afraid to voice your ideas or add your own touch to something!

 

Give us a note you’d like to end on.

“I’ve experienced great things, I’ve experienced great tragedies, I’ve done almost everything I could possibly ever imagine doing, but I just know that there’s more.” –Dave Grohl

 

Sweet! If you’d like to learn more about #teamME, catch up with our Swiss army knife of marketing, Angela DelBrocco!

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