Your Move

Branding / Community Engagement / Design / Illustration / Public Relations / Social Media / Strategic Planning

In response to a multi-year surge in fatal and serious pedestrian and bicycle crashes and epidemic levels of chronic diseases in Ohio, the Ohio Departments of Health and Transportation teamed up to encourage more Ohioans to choose active transportation and to make it safer for them to walk, bike and bus. This is one of the first joint agency initiatives of its kind in the nation. Qualitative research informed message and creative development, including focus groups and key leader interviews. The integrated, multi-channel campaign is called Your Move Ohio. It began with a pilot in fall 2016 and launched statewide in May 2017 with statewide advertising, media relations, a launch event, a robust social media campaign, educational materials and a website ( The goal is for Ohioans to “Think outside your car. Walk. Bike Bus.”