In response to a multi-year surge in fatal and serious pedestrian and bicycle crashes and epidemic levels of chronic diseases in Ohio, the Ohio Departments of Health and Transportation teamed up to encourage more Ohioans to choose active transportation and to make it safer for them to walk, bike and bus. This is one of the first joint agency initiatives of its kind in the nation. Qualitative research informed message and creative development, including focus groups and key leader interviews. The integrated, multi-channel campaign is called Your Move Ohio. It began with a pilot in fall 2016 and launched statewide in May 2017 with statewide advertising, media relations, a launch event, a robust social media campaign, educational materials and a website (yourmove.ohio.gov). The goal is for Ohioans to “Think outside your car. Walk. Bike Bus.”
To help Central Ohio communities proactively prepare for a population growth that is expected to be dramatically different from the past, Mid-Ohio Regional Planning Commission (MORPC) in collaboration with the Columbus 2020, ULI Columbus and stakeholders, created the insight2050 initiative. MurphyEpson was hired to help educate government officials on planning solutions that would allow them to best handle the growth without sacrificing their current identity and quality of life. As part of the public awareness strategy, MurphyEpson developed insight2050 messaging, graphics, a social media toolkit and content to be used in e-newsletters and news releases. Public information officers were engaged and equipped with a social media toolkit to help disseminate insight2050 data to their communities in easy to understand language. MurphyEpson and sister agency Engage Public Affairs, LLC also provided strategic guidance to the MORPC Planning Academy, community leaders and development officials on how to build community trust and consensus for new development initiatives.
MurphyEpson was hired by the City of Westerville to create a communication campaign to proactively inform and engage residents on current, upcoming construction matters and deliver on a promise to improve the City’s infrastructure. Our approach was to create concise, transparent and consistent messaging unified under one GoWesterville brand. The campaign connected roadway users to timely information to help them safely navigate to their destination during construction, and relayed to all residents the long-term benefits that would result from these short-term project inconveniences.
With 1000 babies dying every year and African American babies dying at nearly 3x the rate of white babies, it was clear Ohio needed to move to reduce its infant mortality numbers. MurphyEpson was hired to create that movement by healthcare industry leaders. Our Babies Count connects young moms-to-be to vital resources and information to prevent prematurity – the #1 cause of baby deaths in Ohio. Our approach was to reach people where they live through local events and programs to create a groundswell of awareness and education inside Ohio’s most at-risk communities. Our street teams have talked to thousands of people around the state. Social media was also huge. Our Facebook page had 1000+ followers in the first three weeks and 5000+ followers within 11 months, pretty incredible. This multi-pronged engagement strategy is helping save Ohio babies. E-toolkit and more at OurBabiesCount.org.
Check out our How Health Plans Can Benefit Mom video!
MurphyEpson created messaging, graphics and a multi-channel outreach program to increase recycling cart adoption and usage by more than 200,000 Columbus households. Columbus Mayor Michael B. Coleman served as the brand ambassador in media interviews and photo opportunities — even personally delivering the first cart in each phase of the rollout. Program elements included a Facebook contest, go-to website, Recycling Band, Recycling Segway, volunteer ambassador speaking tour, automated calls, exhibits and event displays, poster placements, sponsored prizes, monthly newsletters and a Columbus Dispatch special section insert. In all, this esteemed program built a cart acceptance rate of 98 percent, an 85 percent participation rate and is exceeding estimates on collected recycling tonnage.
MurphyEpson partnered with COTA on a long-range planning effort to identify public transportation needs and opportunities for the next 35 years. Part of this effort included a logo design, microsite, eblasts, social media ads, public meetings, and marketing collateral. The design was clean and engaging, evoking the feeling of change.
When the City of Columbus Department of Public Utilities needed to remind people that picking up after their pets to help keep our water clean is the law, MurphyEpson created the PUP campaign. Our idea was to present this serious, slightly smelly, subject in a way that was memorable and humorous. A street team and custom-made PUP wagon full of free pet prizes grabbed attention and PUP pledge signups at community events and bark parks. The Mayor became the grand “poo-bah” and news stories and blog posts gave the “poop scoop.” Utility bill inserts were mailed to 314,000 residents and PUP partners (vets, groomers, stores and animal shelters) distributed 20,000 PUP tip/pledge cards. Park signage, Facebook pages, a website and hotline all built buzz. MurphyEpson’s multi-pronged, grassroots-based outreach strategy persuaded thousands of dog owners to take the PUP pledge tipping the City’s GreenSpot program over the 10,000-member milestone.
Strong families are the key to helping Ohio’s children grow up healthy, ready for school and able to succeed in life. MurphyEpson created the Grow Power wellness toolkit for Ohio families with young children. We developed the name, logo, and branding elements that carried throughout each communication material. The comprehensive kit includes a consultation brochure, guide for moms, dads, and other caregivers, quality childcare brochure for families, pediatric psychiatric network card, grow chart, brain building activity cards and a health promotion consultants card.
MurphyEpson rebranded Finance Fund to position the corporation in an exciting and meaningful way. Finance Fund’s mission, vision and values have been distilled into three simple words and one bold icon that reflects who they are, what they do and why. MurphyEpson designed a new logo and tagline, website, social media, fact sheet, case studies, staff biographies, annual report, stationary suite, email signatures, HTML templates and more.