With 1000 babies dying every year and African American babies dying at nearly 3x the rate of white babies, it was clear Ohio needed to move to reduce its infant mortality numbers. MurphyEpson was hired to create that movement by healthcare industry leaders. Our Babies Count connects young moms-to-be to vital resources and information to prevent prematurity – the #1 cause of baby deaths in Ohio. Our approach was to reach people where they live through local events and programs to create a groundswell of awareness and education inside Ohio’s most at-risk communities. Our street teams have talked to thousands of people around the state. Social media was also huge. Our Facebook page had 1000+ followers in the first three weeks and 5000+ followers within 11 months, pretty incredible. This multi-pronged engagement strategy is helping save Ohio babies. E-toolkit and more at OurBabiesCount.org.
MurphyEpson created messaging, graphics and a multi-channel outreach program to increase recycling cart adoption and usage by more than 200,000 Columbus households. Columbus Mayor Michael B. Coleman served as the brand ambassador in media interviews and photo opportunities — even personally delivering the first cart in each phase of the rollout. Program elements included a Facebook contest, go-to website, Recycling Band, Recycling Segway, volunteer ambassador speaking tour, automated calls, exhibits and event displays, poster placements, sponsored prizes, monthly newsletters and a Columbus Dispatch special section insert. In all, this esteemed program built a cart acceptance rate of 98 percent, an 85 percent participation rate and is exceeding estimates on collected recycling tonnage.
MurphyEpson partnered with COTA on a long-range planning effort to identify public transportation needs and opportunities for the next 35 years. Part of this effort included a logo design, microsite, eblasts, social media ads, public meetings, and marketing collateral. The design was clean and engaging, evoking the feeling of change.
MurphyEpson rebranded Finance Fund to position the corporation in an exciting and meaningful way. Finance Fund’s mission, vision and values have been distilled into three simple words and one bold icon that reflects who they are, what they do and why. MurphyEpson designed a new logo and tagline, website, social media, fact sheet, case studies, staff biographies, annual report, stationary suite, email signatures, HTML templates and more.