At MurphyEpson, our mission has always been simple: give everyone a seat at the table. As a female-owned communications, engagement and public affairs firm, we’ve spent more than 35 years ensuring that diverse voices shape stronger communities. Whether it’s through productive conflict, building trust or cultivating champions, we’ve made it our business to translate complex issues into language that everyone can understand and stand behind.
As we continue to evolve and innovate, we’re excited to share how we’ve recently adopted Meltwater, a powerful media intelligence tool, to enhance our media relations strategy and better serve our clients.
I’m MurphyEpson’s Senior Media and Content Manager, and my background as a former journalist guides my approach to media relations. I understand the importance of building trust, respect and relationships with the media. Having been on the other side of the pitch, I know how vital it is to deliver relevant, timely information that resonates with the right people. That’s why we decided to integrate Meltwater into our strategy.
Meltwater provides a comprehensive suite of features that not only streamline our outreach process but also offer deeper insights into the media landscape. From real-time media monitoring to advanced analytics, this tool allows us to keep track of what's being said about our clients, industries and key issues — giving us the ability to respond proactively and strategically.
MurphyEpson has built a reputation for bridging gaps between policy initiatives, public acceptance and implementation. Our focus is always on building trust. This same approach is critical in our media relations work.
Meltwater helps us do just that by allowing us to build more informed, strategic relationships with journalists and influencers. Through its detailed media database, we can target the right journalists and outlets based on their beats, interests and past coverage. This gives us the ability to tailor our outreach, ensuring that our media pitches land with the right people at the right time. (And news people know best: timing is everything!)
We are also able to receive alerts for our crisis communications partners, ensuring we can respond to situations quickly. By understanding what topics are trending and who’s talking about them, we can craft more relevant, timely stories in which journalists are more likely to engage. Meltwater serves as a more efficient way of reaching the media and ultimately achieving better outcomes for our clients.
At the heart of our work is a commitment to engagement — not just broadcasting information but ensuring that all voices are at the table. This is especially true when we work with journalists. Meltwater allows us to take a more personalized approach to media outreach. Instead of sending generic press releases, we can engage journalists with tailored pitches that reflect their interests and past coverage, building relationships based on trust and mutual respect.
As someone who’s worked as a journalist in the past, this feels like a return to the roots of effective media relations: understanding the journalist’s needs and crafting a story that provides value. Meltwater’s insights into each journalist’s preferred coverage topics and their social media presence help us engage more meaningfully, ultimately leading to more positive and productive media interactions.
We pride ourselves on building trust through transparent, results-driven work. That’s why Meltwater’s analytics and reporting tools are essential to our process.
By tracking key performance indicators (KPIs) like media coverage, sentiment analysis and audience reach, Meltwater allows us to measure the success of our media efforts in real-time. This data helps us refine our strategies, adjust our messaging and better communicate the value of our media relations work to stakeholders.
Additionally, the ability to track share of voice and sentiment helps us see how we’re positioned relative to competitors and the broader conversation. This data gives us the tools we need to make data-driven decisions and deliver even greater value to our clients.
As we continue to integrate Meltwater into our daily workflows, we’re more excited than ever about the future. This tool allows us to deepen our relationships with the media, craft more targeted outreach strategies and monitor trends and coverage with precision.
With more than 35 years of experience in communications and public affairs, MurphyEpson knows how important it is to give everyone a seat at the table. By adopting Meltwater, we’re ensuring that every conversation counts.
As we continue to embrace new technology and evolve our media relations practices, one thing remains the same: we’re committed to bringing people together and making an impact. Meltwater is helping us do just that, and we look forward to seeing how it will shape the next chapter of our work.
If you’d like to speak with us about how we might be able to support your team and accomplish your media relations strategy, reach out to us here.
