MurphyEpson was hired by the City of Westerville to create a communication campaign to proactively inform and engage residents on current, upcoming construction matters and deliver on a promise to improve the City’s infrastructure. Our approach was to create concise, transparent and consistent messaging unified under one GoWesterville brand. The campaign connected roadway users to timely information to help them safely navigate to their destination during construction, and relayed to all residents the long-term benefits that would result from these short-term project inconveniences.