To help Central Ohio communities proactively prepare for a population growth that is expected to be dramatically different from the past, Mid-Ohio Regional Planning Commission (MORPC) in collaboration with the Columbus 2020, ULI Columbus and stakeholders, created the insight2050 initiative. MurphyEpson was hired to help educate government officials on planning solutions that would allow them to best handle the growth without sacrificing their current identity and quality of life. As part of the public awareness strategy, MurphyEpson developed insight2050 messaging, graphics, a social media toolkit and content to be used in e-newsletters and news releases. Public information officers were engaged and equipped with a social media toolkit to help disseminate insight2050 data to their communities in easy to understand language. MurphyEpson and sister agency Engage Public Affairs, LLC also provided strategic guidance to the MORPC Planning Academy, community leaders and development officials on how to build community trust and consensus for new development initiatives.