Welcome our world traveling, dance loving Account Coordinator, Dana!

Welcome to the Engage/MurphyEpson team! Tell us a little about yourself.

Hey y’all! I am a recent (virtual) graduate from Elon University in North Carolina where I earned my BSBA in Marketing and minored in Psychology. I studied abroad twice during my time at Elon, spending a month in Dubai and Abu Dhabi my freshman year and the spring semester of my junior year in Florence, Italy (my favorite place in the world)! I was also very involved in Elonthon–Elon’s Dance Marathon for Duke Children’s Hospital–a cause that is incredibly close to my heart. Other than that, I am a sucker for the outdoors, exploring coffee shops, and I laugh at my own jokes way more than anyone else ever does.


OK, now it’s time for some rapid fire.


If you could have a cup of coffee with anyone, who would it be?

I know you’re asking for one person, but picture this: Reese Witherspoon, Joanna Gaines, Michelle Obama, and I are all sharing stories over coffee–I probably wouldn’t remember any of it because I’d be too excited. Nevertheless, I think we would have the best conversation about books, food (shout out to the Magnolia Table cookbook) and servant leadership…not to mention I am certain I would leave feeling so empowered!


What’s your spirit animal?

A hippo! When you Google “hippopotamus spirit animal” it says, “The hippopotamus spirit animal reminds you that you are born great, and you have the potential to become whoever you want to be.” I think that’s a great reminder!


What was your first email address? (Don’t be shy.)

dgurl08@gmail.com. Spelling girl with a “u” was the cool thing to do in middle school…


What was your first job?

Aside from nannying, I taught art classes at Picasso’s in Upper Arlington. Teaching at their summer camp for little kids was my favorite part of the job, but I also taught Friday night middle school classes and Wine Craft for adults throughout the year!


What’s the next country you want to travel to?

I am itching to travel to Ireland! Hopefully that will be my next big trip post-coronavirus.


If you were a Crayola crayon, what would your name be?

Matcha Love – it’s only fitting considering I drink an iced matcha daily.


You’ve got one day in Columbus. What do you do?

I would definitely try to hit as many coffee shops as I could. A few favorites are Fox in the Snow, Flowers & Bread, and Stauf’s (specifically the Neil Ave. location).


Tell us what you do at Engage.

In short, marketing, social media, and business strategy. I help to launch communication efforts, develop marketing research initiatives, and manage social media assets for clients. So far, my day-to-day has consisted of a lot of writing, learning, and strategizing, and I have loved every minute of it!


What do you do outside of work?

A typical day for me usually consists of practicing yoga, reading books, and likely eating something from Trader Joe’s. I also love to spend time with my friends and family, especially when it involves kayaking or playing games like euchre or Catan.


Engage and MurphyEpson have cultivated quite the culture of philanthropy. What’s your favorite way to give back to the community?

I love to give back by being in the midst of community, physically present and together for a cause. Being surrounded by people that share a common goal and passion is so inspiring and empowering to me. There is so much value in being able to personally connect with the people and/or communities that are being impacted but there is also infinitely more to learn from them, and it brings me so much joy to be part of that environment.


Give us a note you’d like to end on.

These are some of my favorite words to live by – “We can change at home, certainly, but something profound happens inside of us when we remove ourselves from what’s familiar and safe and challenge ourselves to something bigger.” – Stephanie May Wilson


Awesome! To learn more about Dana, connect with her on LinkedIn.

Flatten the Curve and Take Care of Employees

In the midst of the cascade of emergency declarations, closings and appeals to maintain social distance, two calls to action have emerged that have resonated with #TeamME: Flatten the Curve and Take Care of Employees.

We’re all reeling, of course, as we begin to grasp what a pandemic really means. We’ve assisted clients as they’ve cancelled events large and small, from city addresses and public meetings to fundraisers and happy hours. Our public sector clients have moved to holding only “mission critical” meetings and calls while still providing the services our residents expect. We all still need highways to be safe, water to be clean and our garbage collected, to name a few examples.

While some states have delayed or even questioned the need for such preventive measures, we’ve been heartened by Ohio Governor Mike DeWine’s leadership in taking immediate steps to halt COVID-19 from spreading further, faster. His proactive, regular communication and his trust in our public health experts have inspired confidence and resolve, even while uncertainty about societal impact grows.

On Monday and Tuesday last week, we saw claims that cancellations and quarantines were politically inspired or an over-reaction to social media. By Thursday, March 12, we saw the visual “Flatten the Curve” message – taking extreme measures now will slow the spread so it is more manageable for our healthcare system – begin to take hold. It has helped all Ohioans understand why we must act now.

The shift from indifference to action has been needed and swift. Forthright communication, clarity in message – and the visual portrayal of how the virus could overwhelm our medical facilities have broken through the fog of war-like confusion.  These are best practices in communication that work, as we’ve advised our clients time and time again.

As we’ve come to grips with this new reality, we’re now reckoning with how all Ohioans will be affected. Who will take care of the kids while they’re home from school? Who will feed them if they were getting free meals at school? How do hourly employees still pay their bills if they are unable to work? How will those with no safety net at all be affected?

We appreciate the announcements of support for hourly employees who live paycheck to paycheck. Cleveland Cavaliers star Kevin Love pledged $100,000 to employees who work the NBA games at Cleveland’s Rocket Mortgage Fieldhouse. Following in Dallas Mavericks’ owner Mark Cuban’s footsteps, several NBA team owners will continue to pay arena workers. Walmart is extending paid sick leave. These are the types of actions major employers can take to fill the gap; smaller employers will have to also think creatively. 

At MurphyEpson, we’re making sure our 10 employees know their jobs are safe and we will support them as they navigate having kids home from school while they also work from home. We’re used to working online and using digital tools to communicate, so this is a no brainer. We’ve also increased paid sick leave and will watch for other ways to support employee needs as they emerge.

We’re also making donations to Central Ohio organizations who support those most in need and include some of those links below.

Hopefully, this pandemic won’t be as extensive as feared because we took the needed steps in time. In the meantime, we’ll do our part to flatten the curve and take care of employees. #teamME, after all, is in our circle of loved ones too.

Community Shelter Board at https://www.csb.org/ 

Move to Propser at https://www.movetoprosper.org/support-us

Central Ohio United Way at https://liveunitedcentralohio.org/

30 Years of Engaging, Inspiring and Connecting Communities

Dedication to Ohio and its communities has driven #TeamME over the past 30 years. We’re proud of our journey! We believe that strategic communication, creative thinking, and a ferocious work ethic have been the building blocks to our success.

As we reflect on the past 30 years, we’re humbled by the life changing issues we’ve impacted. We care about improving communities, and we are thankful for our forward-thinking clients committed to making our world a better, safer place.

Now let’s take a look at the past 30 years of achievements! 

Connected Communities

What agency knows more about highways, airports, scooters, pedestrians, bicyclists, hyperloops, and transit corridors? We are engaged in transportation issues, and believe, as Columbus Mayor Andrew Ginther says, “Mobility is the great equalizer.”

  • We launched ODOT’s Your Move campaign – one of the first joint agency initiatives of its kind in the nation. The Ohio Departments of Health and Transportation teamed up to encourage more Ohioans to choose active transportation and to make it safer for them to walk, bike and bus.
  • The Long Street Cultural Wall, gave us the chance to work with artists Kojo Kamau and Larry Winston Collins, curator Bettye Stull, ODOT, the City of Columbus, Mid-Ohio Regional Planning Commission, and a bevy of community leaders determined to reconnect two neighborhoods separated by I-70 in the sixties.
  • More kids are walking and biking to school in Ohio thanks to the School Travel Plans we co-developed with ODOT and 40+ Ohio school districts. 
  • We wrote an original hip hop song for teens and recruited a youth choir to sing and dance in ODOT’s award winning, Safe Routes to School video.
  • We partnered with Nationwide Insurance and Mothers Against Drunk Driving to get 400 people to lay down on Nationwide Boulevard. Why? To advocate for stronger drunk driving laws because too many people were dying needlessly on Ohio roads.
  • When Honda celebrated 25 years in Ohio, we launched a campaign to show Ohioans that Honda is an economic engine in manufacturing cars and motorcycles, as well as auto parts and supplies. 
  • We were instrumental in helping the City of Columbus win USDOT’s Smart City Challenge. We designed the Smart Columbus Operating System website, and are now in the midst of rolling out state-of-the-smart mobility initiatives throughout the city.

Created Healthy Communities

MurphyEpson is inspired by fueling our communities with information and services that make our lives healthier. Which in return makes our communities a better place to live.

  • MurphyEpson shepherded 33,000 one-on-one statewide conversations about the need for prenatal care to keep Ohio babies from being born too soon, because Our Babies Count
  • We cried when we met the families and recipients of DonateLifeOhio, while we created their campaign to encourage first time drivers to become organ donors. 
  • After learning about the number of children in Columbus still living in homes full of dangerous lead paint, we launched the media and online campaign — Lead Safe Columbus.
  • We empowered women to re-take control of their lives and call the domestic abuse helpline staffed by what is now the Center for Women and Families.
  • MurphyEpson created the Ohio Department of Health’s first toolkit for expecting and new moms. We developed the OHBaby brand that was carried throughout the 19-piece learning guide. The toolkit reaches over 100,000 new and expecting moms statewide.  

Engaged Communities

We love engaging “passionate people”. Okay, they can sound a little angry sometimes, but we’ve facilitated positive conversations around tough, controversial issues. We distill complex subject matters into digestible information so the public can provide informed input. We specialize in bringing down the heat so the public can shape and improve their own communities.

  • After learning that only 1 in 3 residents were satisfied with Powell’s  traffic flow, MurphyEpson lead the effort to engage and inform residents with our development of the Keep Powell Moving campaign. 
  • We’ve shaped statewide transportation through our work on ODOT’s Strategic Highway Safety Plan, AccessOhio 2045, The Ohio State University Airport, and Rickenbacker Airport.
  • Our development of the High Street Streetscapes Improvements Project campaign keeps businesses and residents up to date on the transformation happening on High Street. We field those tough conversations for our clients, and guide them on the best ways to manage them, so they can continue to do their important work.

Built Communities

  • Our communications strategy for The Columbus Downtown Plan built confidence in the future of downtown Columbus. This led to a massive overhaul and turned our city center into a dynamic 24/7 place to live, work and play. The plan attracted more than a billion dollars in investment.
  • We named the Scioto Mile as we worked with the former Columbus Mayor, Michael Coleman, to bring swagger to our city.
  • Our work for the JW Galbreath Company – a blast from Columbus’s past – started with a focus on commercial real estate and later became the Real Living brand, which attracted the eye of Warren Buffet.
  • When home ownership seemed out of reach for many in the early 90s, we helped the Columbus Housing Partnership, now Homeport, launch the Parade of Possibilities, which showed the way for many families to buy homes.
  • One a similar front, we are currently helping to launch the Central Ohio Community Land Trust so that more working families can afford a new home.
  • Stopping NIMBY in its tracks, we listened, respected and changed attitudes about affordable housing, helping to greenlight the Barrett Middle School redevelopment and the Van Buren Community Shelter.
  • Some ideas are so good we have to be a part of them, like Move to Prosper’s housing for single moms, and inspiring senators to launch the Wallick Companies’ senior housing communities.

Supported Education

We’ve covered every nook of the K to Career space. We’re passionate about changing the dynamics of childcare and bettering the education system.

  • MurphyEpson created OCCRRA’s brand and developed the organization’s positioning as a professional organization that cares and supports early childhood education.
  • We launched the Columbus Education Commission’s “What’s your good idea?” campaign. We heard from thousands of parents, grandparents and children after we distributed postage paid postcards to gather information and innovative ideas to improve Columbus City Schools.
  • We worked with the Ohio Department of Education to design the K-3 Standards, Kindergarten Readiness materials and Ohio Report Card app.
  • MurphyEpson branded Early Childhood Ohio, which implements programs and services for children and their families that promote and encourage holistic growth, nurturing, development, and learning. Our team also developed their website, trade show signage, and various print and promotional items.
  • We branded the K to Career program for Dublin City Schools, a STEM-inspired program that led to the development of Emerald Campus in Dublin.

Bettered the Environment

  • We kept thousands of tons of trash out of landfills after we launched Columbus’ recycling program, RecyColumbus, which educated community members on how and why to use their blue recycling bins. Columbus now has one of the highest success rates in the nation. 
  • MurphyEpson partnered with the Department of Public Utilities to develop the city’s PUP – pick up poop campaign, to keep our drinking water clean.
  • MurpyEpson is a City of Columbus Green Spot business, and we love doing our part to keep Central Ohio green.

We are grateful to our amazing clients, who have trusted us with their important issues and allowed us to be part of changing their communities. MurphyEpson has a long legacy of “Do Good” and we don’t plan to stop! Call us, email us, or just stop by, so we can start the conversation of doing great work for you!

Kathleen Murphy, founder and President Emeritus of MurphyEpson, and Cindy Byington, Senior Project Manager who worked for Murphy Epson for 28 of our 30 years, contributed to this article. Both are retired but remain treasured members of the #TeamMe family.

Welcome our intern, Brooke!

Welcome to #teamME! Tell us a little about yourself.

Hi everyone! I’m going into my senior year at Central Michigan University majoring in integrative public relations and minoring in event management. I’m so excited to see what knowledge and experience will come from my time spent with the MurphyEpson team. I’m from Michigan, so I have to show some love even in the buckeye State… Go Blue! Anyways, on most days you can find me spending quality time with family, hanging out with friends or binge watching the next hot series on Netflix or Hulu (Yes, I have both).

OK, now it’s time for some rapid fire.

If you could have a cup of coffee with anyone, who would it be?

Mindy Kailing for sure. She’s a writer, actress, comedian, and producer. You may know her as Kelly, from The Office or Mindy, from the Mindy Project (my latest binge-watching obsession), I admire her authenticity, passion for her work, and most importantly the relatability/ability of her characters to always make me laugh. I think our coffee date would be full of insightful life tips and laughter; lots and lots of laughter.

What’s your spirit animal?

Hmmm … honesty, I’m not sure. I decided to leave it up to a quick quiz on the internet because what could go wrong? Drumroll please …  I’m a wolf! What it means to be a wolf: “The power of the wolf brings forth instinct, intelligence, appetite for freedom, and awareness of the importance of social connections. When the wolf shows up in your life, pay attention to what your intuition is telling you.” Actually, very impressed by this answer.

What was your first email address? (Don’t be shy.)

Shoeluver11@hotmail.com … Yes, I’m still a “luver” of shoes. 

What was your first job?

Sales Associate at Aéropostale. I used to love those matching sweat suits.

What’s the next country you want to travel to?

Italy, I’m planning to study abroad for a semester next spring!

If you were a Crayola crayon, what would your name be?  

Golden Yellow. I absolutely LOVE the color yellow. It instantly brightens my day and I try to leave a little of that brightness everywhere I go.

Where did you go to college?

This fall I will be a senior at Central Michigan University. Fire Up Chips!

Phew. What a doozy. Catch your breath and tell us what you do at MurphyEpson.

I’m the communications intern this summer for the #teamME. I’m getting exposed to just about everything PR. I’m sitting in on team meetings, assisting in creating content for social media, proofing print pieces, and learning the ins and outs of client meetings. I love the exposure offered here and hope I can assist all team members.

What do you do outside of work?

I’m a big family gal. Quality time with family and friends is where I spend the majority of my time. I also love to get outdoors when the weather is nice riding bikes, walking around the new city of my summer home or reading a good book. You can sometimes find me trying to perfect my cooking skills or when they fail trying different restaurants throughout Columbus.

MurphyEpson has cultivated quite the culture of philanthropy. What’s your favorite way to giveback to the community?

I really enjoy volunteering at organizations or schools that work with children and adults who have special needs. I love creating connections, watching their accomplishments, and doing anything to see them smile.  

You’ve got one day in Columbus. What do you do?

Well, I am not from the area, so I will give it my best shot. I would start my morning off by going to the Fox in the Snow coffee shop. I’ve been told they have the best iced coffee. Then I would browse the shops and galleries in the Short North. Next, I’d grab some lunch at a place known for their burgers and go see an evening Clippers game. Once the game was over, I’d find a fun karaoke bar, embarrass myself at my own amusement, and get a few late-night apps!  

Give us a note you’d like to end on.

“if you were born with the weakness to fall you were born with the strength to rise”  – Rupi Kaur, Milk and Honey

Awesome! To learn more about Brooke, connect with her on LinkedIn

Vitaminwater’s $100,000 No Smartphone For a Year Challenge: Could you do it?

Vitaminwater recently launched a conversation-starting New Year’s challenge – $100,00 to select participants that could go a full year without using their smartphone. The contest rules stated that participants would receive a 1996-style cell phone and could use work laptops, desktop computers and voice-activated devices but smartphones and tablets were prohibited.

We polled members of #teamME to find out if they could do it, for how long and what they could accomplish in a year without all of the scrollin’ and swipin’. Check out what we said.


  1. Could you do it? Not today, but I could when I retire in 10 years or so.
  2. If so, how long do you think you could go before using your smartphone/tablet?  I couldn’t go more than an hour today, because clients and the ME team need to be able to reach me easily. But when I retire? I could definitely go a year. Or five!
  3. What do you think you could accomplish by ditching your smartphone/tablet for a year? I’d exercise more and generally be more relaxed.


  1. Could you do it? No, I use my phone to navigate, order food, find out operating hours, review work emails every day…it’s too convenient to have this mobility in a small format that I can carry in my purse or pocket and that works without me having to constantly reconnect to different hotspots or networks.
  2. If so, how long do you think you could go before using your smartphone/tablet? I couldn’t do it!
  3. What do you think you could accomplish by ditching your smartphone/tablet for a year? I do like to leave my phone at home a lot when out walking or when on vacation. It’s too stressful to jump every time I get a ping which is often unimportant Facebook notices. I also don’t like to have it at the dinner table as it really stifles conversation. We were just talking the other day about how people seem to have lost the art of dialoguing back and forth…can we blame it on the phone or the general lack of manners in our culture? No idea.


  1. Could you do it? YES, 100K count me in!
  2. If so, how long do you think you could go before using your smartphone/tablet? If I was provided a phone to use, I could go the entire year easily. Considering I can still use my laptop or computer, I would still be able to accomplish my daily tasks on those devices.
  3. What do you think you could accomplish by ditching your smartphone/tablet for a year? My phone tells me how much screen time I use daily and it bothers me how much time I waste. Detoxing from my mobile device would be so refreshing and I would probably watch more Netflix…just kidding. My extra time would be used to be more active for sure and I would focus on myself more. Love the idea of traveling without GPS but then again, I should get familiar with smoke signals or how to use flares if I am lost.


  1. Could you do it? No.
  2. If so, how long do you think you could go before using your smartphone/tablet? If I did, 1 day.
  3. What do you think you could accomplish by ditching your smartphone/tablet for a year? Take more naps, read more books and eat more ice cream.


  1. Could you do it? I think I could do it.
  2. If so, how long do you think you could go before using your smartphone/tablet? I’ll pull out my crystal ball and say 3 months, maybe 4 – LOL!
  3. What do you think you could accomplish by ditching your smartphone/tablet for a year? I’d just use more paper for directions, notes, reminders, etc.


  1. Could you do it? Yes. For $100,000? Totally.
  2. If so, how long do you think you could go before using your smartphone/tablet? I’d go the full year. Eyes on the prize…literally. 🤑
  3. What do you think you could accomplish by ditching your smartphone/tablet for a year? Before I share, here’s some background: if you have an iPhone, you’re able to access how much time you spend each day on screen time. I typically spend between 2-3 hours a day (I know. yikes!). Taking that into account, if I had an extra 2-3 hours in my day because I wasn’t scrollin’ I would use that time to: 1) take more art classes like pottery or painting; 2) learn how to make wine; 3) plan out my next adventure … maybe Spain? And, finally…I’d probably spend a ton of time “taking the scenic route” while driving because I can’t function without a GPS. Haha!


  1.  Could you do it? I would like to say yes but it would depend on how I received the $100,000. If it was a one-time payment at the end of the year, no. If I received weekly payments of $1,923.08, yes.
  2. If so, how long do you think you could go before using your smartphone/tablet? I would shoot for a year but being realistic not very long. I enjoy the accessibility of information that my phone affords me and don’t feel that the usage of my smartphone hinders my overall productivity. With that being said, if I got past three weeks, I’d be $100,000 richer.
  3. What do you think you could accomplish by ditching your smartphone/tablet for a year? I think I would re-discover what it was like as a kid when you had to ride your bike around and knock on your friend’s door’s and ask if they could come outside and play.


  1. Could you do it? NOT A CHANCE!
  2. If so, how long do you think you could go before using your smartphone/tablet? I bet I could make it through a long-ish work meeting, maybe two hours. I’m anxious just thinking of trying to go THAT long.
  3. What do you think you could accomplish by ditching your smartphone/tablet for a year? I think it’s similar to giving up pop, candy and other addictive substances – I’d start with physiological withdraws, and then come out the other side with focus, clarity and a sense of accomplishment for having shaken the habit. That, and I’d be able to conquer the free world.

Wednesday Weigh-in: Team ME’s Secrets to Staying Focused

In a world filled with texts from friends, cubicle cross convos, Twitter updates and cute cat videos, meeting multiple deadlines seems nearly impossible some days. #teamME is here to offer up the secrets that keep us on track Monday through Friday.

Try One of Our Stay-focused Secrets:

“Keep a master list of action items with due dates, set aside blocks of time on the calendar for in depth strategy sessions, and turn off the phone and email when on deadline.”

– Marie, President + CEO

“Sometimes you have to eat the frog and do the ’worst‘ thing first.”

– Stephanie, Senior Account Manager

“I’ll sip water all day and get up frequently for a refill or take a mini mental break by jumping on social media or reviewing current events. I also put in ear buds and listen to my favorite country artists to lift my mood!”

– Missi, Art Director

“The calendar drives the to-do list, but knowing how to reprioritize is key. Getting caught in meetings may mean pushing to-dos to tomorrow.”

– Mark, COO

“Drink a glass of water every one to two hours. It keeps me hydrated and refreshed so I can concentrate.”

– Jeanna, Account Manager

“I turn my phone upside down – I glance at it far less often when I’m not distracted by every update, and I can still get important calls if they come in. I also re-read this article about stress, resilience and happiness and it recharges me. Every. Time.”

– Mindy, Senior Project Manager

“I make a list at the end of every day, in order of importance, for the following day. It helps me feel confident that I can conquer the next day, as well as frees my mind of work to-do’s, so I can enjoy my family time when I get home.”

– Erin, Art Director

“Every morning, after getting a cup of coffee, I review my list of things to do for the week and organize them based on project deadlines. I write a short list of the most urgent items on a post-it note that I keep directly in front of my keyboard. I cross off items as completed.”

– Leah, Art Director

“Four words: Spotify’s ‘Productive Morning’ playlist.”

– Angela, Account Executive + Social Strategist

Let us know what works for you! Tag @murphyepson and tell us how you make the most of your work day. While you’re here, take time to get to know a little more about our team and the work we do. Or, “like” us on Facebook to stay in touch!

How-to Communicate with a Graphic Designer for Top Notch Results

Hiring a graphic designer to help with your brand’s marketing needs can be a daunting task to someone who struggles with articulating creative concepts. You may have ideas swirling around in your head but find it difficult to deliver it in a way a designer can understand (and vice versa). Over the span of 15 years, I’ve learned that building a relationship with a client from day one and keeping the communication as precise as possible will result in both parties being happy with the results. Some preparation ahead of time will not only help the designer see your marketing needs more clearly, but it will also help with the bottom line.

Define the Project

Before the meeting, knowing what materials you’ll need is key. Are the pieces digital or in print? Is it a logo, a brochure or a website? Do you already have a brand established? Are you looking for a re-brand or a refresh? (Here’s how to know the difference.) In any case, bringing examples or documents that support your vision can help the designer bring forth a product you’ll love.

Fill Us In

At the first meeting, give an overview of what your company is about. Key messaging or a mission statement is also a helpful way to direct a designer’s understanding of the business. Be as specific as possible, including who your target audience is. Discuss some ideas about what the project is or a rough idea of what you would like it to be. Be open to a brainstorming session that will allow for creativity to flow. To avoid any confusion later, it’s a great idea to discuss all the logistics of the project from start to finish. This would include concepts, drafts, editing, deadlines and production.

Get the Ball Rolling

If you need inspiration, here are a few ideas that clients have brought to our meetings to open up the conversation:

  1. Pinterest board for inspiration
  2. Website pages you admire
  3. Key words or phrases of the look or feel you’re going for
  4. Paint swatches from a hardware store of color palettes you enjoy
  5. Sketches on paper/napkins
  6. Logos from other companies and why you like them
  7. Documents with your company’s messaging and mission
  8. Photos of your company’s office and environment


Next time you are meeting with a graphic designer, hopefully these tips and advice will open a creative portal that will make it an easier experience for you and the design team. For more on working with creatives, check out our write-up on 3 Tips for Working with Creatives.


Wednesday Weigh-In: Thanks and Giving

The MurphyEpson team believes in credit where its due. From snaps at our weekly production meetings to showing gratitude to the one who gets the coffee brewing each day, we believe in “thanks.”

But for the time of year filled with turkey, mashed potatoes, football and those we hold near and dear to our heart, we wanted to express our thanks in a special way.

Here’s our Thanksgiving edition of Wednesday Weigh-In on what #teamME is thankful for:

Mark: I’m thankful that the team does GREAT WORK every day!

Missi: So many things to be thankful for that I could write a book but if I had to narrow it down to a small list, it would be these things:

A healthy, bright and kind-hearted daughter

An amazing career with awesome co-workers

Great friendships that help me get me through life

Leah: Cozy Saturday mornings on my couch with coffee, cats and my laptop. And cookie dough, because why not.

Elizabeth: I am so blessed and thankful for my relationships with family and friends, including those with fur and four legs. Happy Thanksgiving everyone!

Cindy: The chance to do meaningful work, family, friends and a healthy body (not sure about the mind sometimes!) so I can travel to some pretty fun places.

Nick: I am thankful for my family, friends, church community and chocolate.

Rachel: I’m thankful for my coworkers who get me through long days, friends who get me through long weeks, my precious pup who gets me up for early mornings and macarons and meditation that fill in the gaps.

Jeanna: I’m grateful for my work/life balance!

Erin: I’m thankful for the countless memories made on a daily basis as my little twin girls grow to understand what the holidays are all about. Like the fact they can now say “turkey, gobble gobble!”

Cam: I am thankful for a college internship with co-workers who make me laugh, 51 amazing housemates that support my skinny pop addiction, a short commute from home so I can visit my two gorgeous puppies whenever I’m in need of puppy snugs, a family that keeps me smiling and excited about the little things (like clean crawl spaces and potluck dinners) & the Buckeyes!


We hope you have the happiest of Thanksgivings and find time to reflect on what you’re grateful for.

3 Tips for Working with Creatives When You Have an Engineering Mind

Yes, I have a relentless desire to understand how things work, troubleshoot problems and plan ahead like a chess player. But five years ago, when I decided to semi-retire from my life as a developer, I made the jump into a new role as Chief Operations Manager (VP of Operations, COO, you get the point) here at MurphyEpson. Now, I work with a team of passionate and creative thinkers who exceed our clients’ expectations every day, making our team proud and our clients even prouder.

However, as an engineer walking into a creative environment, I had a lot of knowledge to share, but also a lot to learn. We think differently. We plan differently. Yet we all have something extraordinary to bring to the table.


Here are my three biggest tips for working with creative minds:

  1. Get to know the visual thinkers
    Adobe InDesign is not a software that I want to start learning at this stage in my career. And it’s a good thing (for everyone involved) that I don’t have to. Our designers have a good understanding of how to utilize the latest design tools to bring campaigns, branding and so much more to life. Engineering minds default to technical, not always understandable, items and your designers can share that technological information visually to make it relatable to the public.
  2. Distilling, crafting and editing is all part of the process
    Our copywriters who specialize in digital advertising, public and media content creation work to share your most relevant and easy-to-follow content. Sometimes that means they distill your 50-slide, copy-heavy presentation into a slim 15 slides with guidance for visuals. These experts know how to craft a message and deliver it in a way that is meaningful and impactful to the desired audience. It’s important to trust their craft – and, after all, humans now have a shorter attention span than goldfish.
  3. The whole is greater than each of its parts
    Together – as #teamME – we achieve success. Do we need creative, outside-of-the-box thinkers? Of course. Do we need hyper-organized and efficient communicators? No agency could function without them. Do we need analytical, engineering-minded folks like me? We wouldn’t be MurphyEpson without us. It’s our add-on. Our bonus. Our difference-maker. Always learn about others strengths but don’t lose sight of your own. A true skill set can be modified to apply in any setting.


Voted “Most Likely to Give Great Dad Advice,” by #teamME, Mark Keister is MurphyEpson’s skilled COO.

For more on the thoughts of our trusted team, check out our goals for October in last week’s Wednesday Weigh-in!